Professional Responsibility & Legal Ethics

North Carolina State Bar Building
Professional Responsibility & Legal Ethics

Seven Dirty Words in Lawyer Advertising

OK, so the words are not really dirty, indecent, or obscene, and their use won’t get you arrested — a la George Carlin. But there are certain words or phrases a NC attorney should be wary of when creating a webpage or an advertisement. These are words or phrases that can get you in trouble unless you are careful about how you use them and, in some cases, unless you include disclaimer language. By the way, this is not an exclusive list, but it does include some of the usual language that trips up attorneys.

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